When creating a wallpaper book, there are several things to consider. Size, cover design, and overall aesthetic play crucial roles in capturing attention and effectively showcasing your collection.
Size Matters: Balancing Functionality and Impact
While the standard size for a wallpaper book is often 52 cm wide by 40-50 cm high, the ideal dimensions depend on your wallpaper’s scale and your design vision. A larger format can better highlight grander scale patterns and textures, but it also needs to be practical for customers to handle.
Consider how your book will be displayed and used in retail settings to determine the most appropriate size. If you are unsure, you can seek advice from an experienced source who’s worked with various sample options and sizes.
Cover Design: A Visual Statement
The book’s cover is its first impression. Even though we’re told to never judge a book by its cover, it needs to be visually striking, reflect your brand identity, and provide a glimpse of the wallpaper designs inside.
Options include:
Using your own wallpaper: This directly showcases your product and can create a strong brand association.
Creating a custom print: A print based on your wallpaper can offer a more durable, versatile and adaptable cover design.
Incorporating design elements: Leather or cord handles, tags, and book cloth can add unique touches and enhance brand recognition.
Building a Brand: Consistency is Key
To help customers easily identify your books, consider incorporating consistent design elements across your collection.
This could include:
Colour schemes: Use a limited palette of colours that align with your brand.
Typography: Choose fonts that are legible, visually appealing, and reflect your brand’s personality.
Materials: Select materials for the cover and spine that are durable, aesthetically pleasing, and consistent with your brand image.
Expert Guidance and Support: Your Sampling Partner
At Sampling International, we offer comprehensive guidance and support throughout the wallpaper book creation process.
Our team can help you:
- Determine the optimal size and format for your book based on your wallpaper and design goals.
- Select the most suitable cover materials and design elements to create a visually stunning and impactful book.
- Ensure brand consistency by providing expert advice on colour palettes, typography, and overall aesthetic.
- Provide a pre production prototype before we manufacture the bulk order to make sure you are happy with the finished product.
- Manage the production process from start to finish, including cost estimation, timeline management, and quality control.
By carefully considering these factors, and working with your trusted partner Sampling International, you can create a wallpaper book that not only showcases your designs but also strengthens your brand identity and drives sales.
In our next blog, we talk about book composition – things to think about inside your wallpaper books.
